Confusion: What should I do now?

Today confusion rules in the corporate offices of Dan Light Consulting. I just read my Coach's/Mentor's article on branding, yesterday I studied the data available from my web service and the day before that other bell-weather indicators of the state of Dan Light Consulting. It appears that people are traveling to my web site but I can't figure out why? Over 4,000 people have opted to receive periodic articles and tips from me via email but very few head the call to action. Can you see my source of confusion?

What should I do now? Should I revamp my web site, alter my emails or just be satisfied with the status quot? Some learned people say give things time to work and I've often been the first to criticize people who continually tweak a process without giving it time to succeed but I'm an agent for change. My motto at times is "If it ain't broke brake it and put it back together in a more useful, efficient and more cost-effective configuration." When do you destroy what's working in hopes of putting something that works better in its place?

Can I get away with saying it depends. It depends on a lot of things. How long has the old way been working? Has it been working long enough to become stale, too well known or taken for granted? Has the law of diminishing returns caught up with you? Is it really working as well as you think it is? What's your tolerance for risk? So many questions, so many options. What's a poor business person to do?

I'll discuss my issues with my trusted adviser tomorrow morning. Who will provide you with an unbiased sounding board? Try my web site or emails, I have time available for a few new clients. Let's talk.